At ETHYST®, “clean” isn’t a buzzword... it’s a benchmark. The ETHYST® Champagne Standard is our proprietary clean benchmark and uncompromising formulating philosophy that goes beyond the “clean beauty” requirements set by retailers like Sephora, Ulta, and even Credo.
While other retailers stop at “no parabens” or “no sulfates,” we go deeper eliminating hidden irritants, prioritizing microbiome harmony, and designing every product for long-term skin compatibility. Here’s what makes our clean standard the most advanced (and honest) in skincare.
We deeply respect the progress those platforms have made, but at ETHYST®, we’ve taken it even further by focusing not just on exclusions, but on long-term skin compatibility, transparency, and formula integrity.
❌ First, What’s Not In It
No fragrance
No essential oils
No parabens
No PEGs
No silicones
No drying alcohols
No phthalates
No sulfates
No dyes
No animal testing
Here's how we go further:
- No essential oils or natural fragrances, even those allowed by Credo. We’re fragrance-free, full stop
- No ethoxylated ingredients (PEGs, etc.), regardless of sourcing or testing
- No masking agents or ambiguous “parfum” ingredients
- Every ingredient serves a skin-supportive purpose, not just trend appeal
- Microbiome-friendly and barrier-safe by design, not just by claim
- Sustainability without compromise: thoughtful ingredient sourcing and functional packaging that protects product integrity
🔍 We’re transparent about every single ingredient
- No hidden fragrance blends, masking agents, or vague marketing claims
- Each formula is designed for microbiome safety, barrier support, and long-term skin health... not just short-term feel-good effects
✨ We make products that are truly skin-compatible
That means every ingredient serves a purpose: to support, not stress, your skin.
We don’t rely on trendy actives or aggressive exfoliants unless they’re backed by science and balanced with calming, nourishing components.
You can think of it like this:
Other clean standards are gold. The ETHYST® standard is Champagne level.
When your skin deserves more than just “clean,” there’s only one standard: Champagne.
