Mirror, Mirror on the wall, who's the cleanest skincare of them all?
It’s official:
The Champagne Standard™ is here.
And it’s cleaner than clean.
For years, the clean beauty movement has been growing, but what’s considered “clean” by most retailers still leaves a lot of room for loopholes, irritants, and greenwashed marketing. Sephora, ULTA, and even Credo Beauty have made incredible strides, but their standards? Let’s just say... we’re not playing in the same sandbox anymore.
At ETHYST®, we didn’t build our formulas to meet someone else’s checklist.
We built them to protect your skin long-term.
Here's what we never include (even when others still do):
🚫 No PEGs, polyquaterniums, or ethoxylated ingredients
Even though these are often allowed on “clean” lists, they can disrupt your barrier and slip under the radar.
🚫 No essential oils or “natural” fragrances
Yes, even the trendy ones. These can cause irritation, inflammation, and microbiome imbalance... especially for sensitive skin.
🚫 No questionable penetration enhancers or film-formers
That means no silicones, dimethicone, or barrier-coating agents that offer short-term smoothness at the cost of long-term skin health.
🚫 No greenwashed labels
No sneaky “fragrance-free” products that still contain masking agents. No “natural” claims with synthetic preservatives lurking in the corner. And absolutely no vague “proprietary blends.”
Transparency is not a buzzword here, it’s the blueprint.
Every single ingredient in ETHYST® serves a real purpose: to support, not stress, your skin.
No fluff. No filler. No “trendy” actives unless they’re backed by science and buffered with calming, barrier-friendly ingredients.
We're not out here formulating like a spreadsheet. We’re formulating like your skin’s future depends on it.
So when someone asks…
“But your products are more expensive than drugstore brands.”
We say:
Yep.
Because we’re not copying generic formulas, watering them down, or hiding behind clever marketing.
We’re formulating from scratch, testing on real humans (like our founder, every single day), and holding ourselves to a higher internal standard than any clean beauty retailer has dreamed up.
We call it The Champagne Standard™.
It’s not just clean...
It’s radically skin-compatible.
Ready to see what real clean feels like?
Explore our most barrier-loving formulas: because your skin deserves better than bare minimum.
👉 Shop the ETHYST® Collection
