At ETHYST®, we’re always refining our approach to skincare, and our latest reformulations are a step forward in our ongoing commitment to excellence That's why we're excited to announce that our latest reformulations aren't about fixing anything; they're about evolving into something even better.
Our goal is clear: we’re striving to become one of the cleanest, most effective skincare brands on the market, and this evolution is a major step in that direction.
Why We're Evolving
As skincare enthusiasts and mindful consumers, we know that the beauty industry is constantly changing. Ingredients, regulations, and innovations are constantly evolving, and we believe that it’s our duty to stay ahead of the curve to provide our customers with products that are as clean, effective, and safe as possible.
While our formulations have always been rooted in natural, skin-friendly ingredients, this next evolution takes it further. This means we're carefully refining our formulas and expanding our ‘do not formulate with’ list, eliminating even more ingredients that don’t align with the highest of clean beauty standards. We will always be committed to using only pure, effective ingredients that support your skin’s health and your well-being.
The Evolution Process: Patience for Perfection
Perfection takes time. That’s why we ask for your patience during this process. Great things don’t happen overnight, and we believe that the best products deserve to be crafted with care, intention, and attention to detail. We're taking the time to ensure every ingredient is both safe and even more effective, which means you can continue to trust ETHYST® with your skin.
Our reformulations will include the same results-driven benefits, skin that feels nourished, radiant, and healthy - only now with even cleaner, purer and more effective ingredients that continue to work with your skin, not against it. The future of ETHYST® is all about continuous growth and improvement, and we’re proud to bring you along for the ride.
What’s Coming Next?
We’re thrilled to continue our commitment to clean beauty, and we’re confident that our customers will feel the improvement when these new products hit the shelves. We’re evolving so you can have the best of both worlds: a skincare line that is luxurious, effective, and as clean as it gets.
Stay tuned for the upcoming launch of our each of our newly reformulated products. Good things are coming and we can’t wait to share them with you. Trust us, the wait will be more than worth it!
