The Esthetician's Guide to Soul Clients

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For the Esthetician who wants to truly understand their ideal target audience or what we like to call Soul Client.
Understanding your Soul Client is incredibly important to making pretty much any business decision and especially important when creating an engaging content strategy.

In this guide, you'll learn:
✨ What an ITA is
✨ Why understandiing your Soul Client is important
✨ AND How to discover your Soul Client - inclusive of an 8 step guide & template to creating your Soul Client!

Please note: Adobe Reader or other PDF software is necessary for use with this template.

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